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Responsible Firearms Marketing Act
To direct the Federal Trade Commission to conduct a study and submit to Congress a report on unfair or deceptive acts or practices that may be prevalent in the advertising or marketing of firearms and to issue regulations to prohibit unfair or deceptive acts or practices related to the advertising or marketing of firearms, and for other purposes.
Summary
This bill directs the Federal Trade Commission to conduct a two-year study on potentially unfair or deceptive advertising and marketing practices in the firearms industry, with particular focus on marketing designed to appeal to minors, marketing that implies or encourages illegal use, and marketing of semiautomatic assault weapons. Based on the study findings, the FTC must issue regulations within 18 months prohibiting manufacturers, dealers, and importers from engaging in unfair or deceptive advertising and marketing practices related to firearms. Violations of the regulations are treated as violations of the Federal Trade Commission Act and subject to FTC enforcement authority, penalties, and remedies. The FTC's authority under other laws remains unchanged.
AI-generated plain-language summary of the bill text — neutral, and may be imperfect. See the full text below for the exact wording.
Sponsor (1)
17 cosponsors
- Del. Norton, Eleanor Holmes [D-DC-At Large] (D-DC)
- Rep. Beatty, Joyce [D-OH-3] (D-OH)
- Rep. Brown, Shontel M. [D-OH-11] (D-OH)
- Rep. Carbajal, Salud O. [D-CA-24] (D-CA)
- Rep. Castor, Kathy [D-FL-14] (D-FL)
- Rep. Davis, Danny K. [D-IL-7] (D-IL)
- Rep. Dean, Madeleine [D-PA-4] (D-PA)
- Rep. Frost, Maxwell [D-FL-10] (D-FL)
- Rep. Garcia, Sylvia R. [D-TX-29] (D-TX)
- Rep. Goldman, Daniel S. [D-NY-10] (D-NY)
- Rep. Johnson, Henry C. "Hank" [D-GA-4] (D-GA)
- Rep. Kennedy, Timothy M. [D-NY-26] (D-NY)
- Rep. Krishnamoorthi, Raja [D-IL-8] (D-IL)
- Rep. McClellan, Jennifer L. [D-VA-4] (D-VA)
- Rep. Salinas, Andrea [D-OR-6] (D-OR)
- Rep. Simon, Lateefah [D-CA-12] (D-CA)
- Rep. Tlaib, Rashida [D-MI-12] (D-MI)
Money behind the sponsor
Top reported contributors to Robin L. Kelly’s campaign committee (2024 cycle) — who funds the bill’s sponsor, not a claim about this bill. Data from FEC.
- NULL $11,365
- CHATHAM BUSINESS ASSOCIATION $11,100
- SMITH DAWSON & ANDREWS $9,953
- VALENTINE AUSTRIACO AND BUESCHEL $9,200
- CHICAGO CRED $7,900
Organizations whose employees gave the most — itemized individual contributions grouped by the donor’s reported employer (FEC Schedule A). Full finance for Robin L. Kelly → · Outside spending →
Actions (2)
- Feb 11, 2026 Referred to the House Committee on Energy and Commerce. · house
- Feb 11, 2026 Introduced in House
Similar bills (6)
Bills with similar text or summary — includes reintroductions across Congresses. Ranked by semantic similarity of the bill text (computed locally); a neutral discovery aid, not a claim the bills are duplicates.
Full text
IN THE HOUSE OF REPRESENTATIVES
February 11, 2026
Ms. Kelly of Illinois (for herself, Mrs. Beatty, Ms. Brown, Mr. Carbajal, Mr. Davis of Illinois, Mr. Johnson of Georgia, Mr. Krishnamoorthi, Ms. Norton, Ms. Castor of Florida, Ms. Garcia of Texas, Ms. Simon, Ms. Salinas, Ms. Dean of Pennsylvania, Mr. Frost, Mr. Goldman of New York, and Mr. Kennedy of New York) introduced the following bill; which was referred to the Committee on Energy and Commerce
A BILL
To direct the Federal Trade Commission to conduct a study and submit to Congress a report on unfair or deceptive acts or practices that may be prevalent in the advertising or marketing of firearms and to issue regulations to prohibit unfair or deceptive acts or practices related to the advertising or marketing of firearms, and for other purposes.
Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled,
SECTION 1. SHORT TITLE.
This Act may be cited as the “Responsible Firearms Marketing Act”.
SEC. 2. UNFAIR OR DECEPTIVE ACTS OR PRACTICES RELATED TO THE ADVERTISING OR MARKETING OF FIREARMS.
(a) Study and Report by the Federal Trade Commission.—
(1) Study.—
(A) In general.—The Commission shall conduct a study, using the Commission’s authority under section 6(b) of the Federal Trade Commission Act (15 U.S.C. 46(b)), regarding the advertising or marketing of firearms. Such study shall identify potentially unfair or deceptive acts or practices that may be prevalent in such advertising or marketing, as well as any other information determined appropriate by the Commission.
(B) Considerations.—In conducting the study under subparagraph (A), the Commission shall consider—
(i) advertising or marketing materials that may—
(I) be designed to appeal to individuals who are younger than 18 years of age; or
(II) imply or encourage illegal use of the advertised or marketed product; and
(ii) advertising or marketing of semiautomatic assault weapons.
(2) Report.—Not later than 2 years after the date of the enactment of this section, the Commission shall submit to Congress a report on the study conducted under paragraph (1), together with such recommendations for legislation or administrative action as the Commission determines appropriate.
(3) Exemption from paperwork reduction act.—Subchapter I of chapter 35 of title 44, United States Code, shall not apply to the collection of information under paragraph (1).
(b) Regulations.—
(1) In general.—Not later than 18 months after submitting the report required by subsection (a)(2), the Commission shall promulgate regulations under section 553 of title 5, United States Code, to prohibit any manufacturer, dealer, or importer of firearms from engaging in any unfair or deceptive act or practice related to the advertising or marketing of firearms.
(2) Requirements.—In promulgating regulations under paragraph (1), the Commission shall address—
(A) unfair or deceptive advertising or marketing that—
(i) may be designed to appeal to individuals who are younger than 18 years of age;
(ii) may imply or encourage illegal use of the advertised or marketed product; or
(iii) relates to the sale of semiautomatic assault weapons; and
(B) any other unfair or deceptive acts or practices related to the advertising or marketing of firearms by manufacturers, dealers, or importers of firearms.
(c) Enforcement.—
(1) Unfair or deceptive acts or practices.—A violation of a regulation promulgated under subsection (b) shall be treated as a violation of a rule defining an unfair or deceptive act or practice under section 18(a)(1)(B) of the Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)).
(2) Powers of the commission.—
(A) In general.—The Commission shall enforce the regulations promulgated under subsection (b) in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act.
(B) Privileges and immunities.—Any person who violates a regulation promulgated under subsection (b) shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act (15 U.S.C. 41 et seq.).
(C) Authority preserved.—Nothing in this Act shall be construed to limit the authority of the Commission under any other provision of law.
(d) Definitions.—In this section:
(1) Commission.—The term “Commission” means the Federal Trade Commission.
(2) Firearm; importer; manufacturer; dealer.—The terms “firearm”, “importer”, “manufacturer”, and “dealer” have the meanings given such terms in section 921(a) of title 18, United States Code. <all>
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