HB 121 VA
Surveillance pricing; prohibited, civil penalties.
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Summary
This bill would prohibit surveillance pricing in Virginia. Surveillance pricing refers to the practice of using personal data and consumer tracking to determine and charge different prices to different consumers for identical products or services. The bill would establish this practice as a violation of consumer protection law. Civil penalties would be imposed on merchants or companies that engage in surveillance pricing to discriminate in pricing based on consumers' personal information or online behavior.
AI-generated plain-language summary of the bill (from the OpenStates abstract — no full text available yet) — neutral, and may be imperfect.
Official abstract
A BILL to amend and reenact § 59.1-200 of the Code of Virginia and to amend the Code of Virginia by adding in Title 59.1 a chapter numbered 60, consisting of sections numbered 59.1-614, 59.1-615, and 59.1-616, relating to surveillance pricing; prohibited; civil penalties.
Sponsor (1)
- Karen Keys-Gamarra Democratic · primary
Action history (6)
- Jan 2, 2026 Prefiled and ordered printed; Offered 01-14-2026 26104240D · lower
- Jan 2, 2026 Referred to Committee on Labor and Commerce · lower
- Jan 15, 2026 Assigned HCL sub: Subcommittee #2 · lower
- Feb 5, 2026 Subcommittee recommends continuing to (Voice Vote) · lower
- Feb 10, 2026 Continued to next session in Labor and Commerce (Voice Vote) · lower
- Jul 21, 2026 Continued from last session · lower
Full text
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