SB 174 CO Became Law
Prohibit Lead Generation Legal Marketing
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Summary
The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'. 'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the potential client's contact information or information about the potential client's legal issue or case. Unless a person meets certain criteria, the act prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional. A person may solicit or market for legal services in Colorado only if the person is:Authorized by the Colorado supreme court to practice law in Colorado;Working on behalf of a person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, marketing materials, information, or resources; orA nonprofit organization that engages in legal services. The act establishes that a person that engages in the practice of lead generation legal marketing may be subject to both civil and criminal penalties.(Note: This summary applies to this bill as enacted.)
Sponsors (4)
- D. Roberts Democratic · sponsor
- M. Carter Democratic · sponsor
- M. Soper Republican · sponsor
- L. García Democratic · sponsor
18 coauthors / cosponsors
- M. Ball Democratic · cosponsor
- A. Benavidez Democratic · cosponsor
- J. Bridges Democratic · cosponsor
- J. Coleman Democratic · cosponsor
- L. Cutter Democratic · cosponsor
- L. Daugherty Democratic · cosponsor
- T. Exum Democratic · cosponsor
- C. Kipp Democratic · cosponsor
- R. Rodriguez Democratic · cosponsor
- M. Snyder Democratic · cosponsor
- K. Wallace Democratic · cosponsor
- C. Clifford Democratic · cosponsor
- E. Hamrick Democratic · cosponsor
- M. Lindsay Democratic · cosponsor
- J. Mabrey Democratic · cosponsor
- K. Nguyen Democratic · cosponsor
- J. Phillips Democratic · cosponsor
- M. Rutinel Democratic · cosponsor
Action history (12)
- Jun 3, 2026 Governor Signed · executive
- May 27, 2026 Sent to the Governor · executive
- May 26, 2026 Signed by the Speaker of the House · lower
- May 26, 2026 Signed by the President of the Senate · upper
- May 7, 2026 House Third Reading Passed - No Amendments · lower
- May 6, 2026 House Second Reading Special Order - Passed - No Amendments · lower
- May 5, 2026 House Committee on Judiciary Refer Unamended to House Committee of the Whole · lower
- Apr 30, 2026 Introduced In House - Assigned to Judiciary · lower
- Apr 30, 2026 Senate Third Reading Passed - No Amendments · upper
- Apr 29, 2026 Senate Second Reading Special Order - Passed with Amendments - Committee · upper
- Apr 27, 2026 Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole · upper
- Apr 21, 2026 Introduced In Senate - Assigned to Judiciary · upper
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