S 8641 NY
Provides website and mobile application users the right to refuse non-essential cookies
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Summary
New York S 8641 gives website and mobile application users the right to refuse non-essential cookies (cookies used for analytics, marketing, or preferences) and prevents operators from repeatedly requesting consent after a user declines. Operators must present a clear "Reject Non-Essential Cookies" option as prominently as "Accept," provide privacy notices explaining cookies, and allow users to disable non-essential cookies at any time. Operators cannot make additional requests for non-essential cookie consent after a user's initial rejection, unless the user later consents or enables a feature that requires additional cookies. Violations are enforced by the state Attorney General with civil penalties up to $5,000 per violation. The law takes effect 90 days after becoming law.
AI-generated plain-language summary of the bill text — neutral, and may be imperfect. See the full text below for the exact wording.
Official abstract
Provides website and mobile application users the right to refuse non-essential cookies; prevents operators from making additional requests for the use of non-essential cookies.
Sponsor (1)
- Rachel May Democratic · primary
Action history (6)
- Jan 7, 2026 REFERRED TO INTERNET AND TECHNOLOGY · upper
- Apr 1, 2026 1ST REPORT CAL.684 · upper
- Apr 7, 2026 2ND REPORT CAL. · upper
- Apr 13, 2026 ADVANCED TO THIRD READING · upper
- Apr 15, 2026 AMENDED ON THIRD READING 8641A · upper
- Jun 5, 2026 COMMITTED TO RULES · upper
Text versions (3)
Full text
Full text imported from assembly.state.ny.us
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Bill No.: Summary Actions Committee Votes Floor Votes Memo Text LFIN Chamber Video/Transcript S08641 Summary: BILL NO S08641A   SAME AS No Same As   SPONSOR MAY   COSPNSR   MLTSPNSR   Add Art 39-FFF §§899-ss - 899-uu, Gen Bus L   Provides website and mobile application users the right to refuse non-essential cookies; prevents operators from making additional requests for the use of non-essential cookies.
Go to top S08641 Text:
STATE OF NEW YORK ________________________________________________________________________
8641--A Cal. No. 684
IN SENATE
January 7, 2026 ___________
Introduced by Sen. MAY -- read twice and ordered printed, and when printed to be committed to the Committee on Internet and Technology -- reported favorably from said committee, ordered to first and second report, ordered to a third reading, amended and ordered reprinted, retaining its place in the order of third reading
AN ACT to amend the general business law, in relation to providing website and mobile application users the right to refuse non-essential cookies
The People of the State of New York, represented in Senate and Assem- bly, do enact as follows:
1 Section 1. The general business law is amended by adding a new article 2 39-FFF to read as follows: 3 ARTICLE 39-FFF 4 NON-ESSENTIAL COOKIES PRIVACY 5 Section 899-ss. Definitions. 6 899-tt. Right to refuse non-essential cookies. 7 899-uu. Enforcement. 8 § 899-ss. Definitions. As used in this article, the following terms 9 shall have the following meanings: 10 1. "Cookie" means a small text file a web browser creates when a user 11 visits a website or mobile application. 12 2. "Essential cookies" means a cookie strictly necessary to maintain 13 basic website or mobile application functionality, including but not 14 limited to, security and network management. 15 3. "Non-essential cookies" means a cookie not required for basic 16 website or mobile application functionality, including, but not limited 17 to, data analytics, marketing, and user preferences. 18 4. "User" means a user of a website or mobile application in New York 19 state, not acting as an operator, agent, or affiliate of the operator of 20 such website or mobile application, or any portion thereof. 21 5. "Operator" means any person, business, organization, or other legal 22 entity who operates or provides a website or mobile application in which 23 data concerning residents of New York state is collected, processed, 24 stored, or otherwise obtained.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD14240-02-6
S. 8641--A 2
1 6. "Consent" means an affirmative act by a user that clearly communi- 2 cates the user's freely given, specific, and unambiguous authorization 3 for an act or practice after having been informed, in response to a 4 specific request from an operator. 5 § 899-tt. Right to refuse non-essential cookies. 1. An operator shall: 6 (a) require consent from a user to use any non-essential cookies on a 7 website or mobile application; 8 (b) present to the user, in a clear and conspicuous manner, without 9 additional steps or delay, the option to refuse non-essential cookies. 10 Such refusal option shall feature a prominent "Reject Non-Essential 11 Cookies" selection displayed at the same level and in the same config- 12 uration as a selection to "Accept" or otherwise consent to non-essential 13 cookies; 14 (c) provide the user with a continuous mechanism to refuse or disable 15 non-essential cookies at any time; and 16 (d) present a privacy notice, in a clear and conspicuous manner, to 17 the user. Such privacy notice shall: 18 (i) be clear and prominent in appearance; 19 (ii) use concise, clear, and plain language; 20 (iii) explain the role of essential cookies and non-essential cookies; 21 and 22 (iv) describe the results of a user's decision to reject non-essential 23 cookies. 24 2. It shall be unlawful for an operator to make additional requests 25 for the use of non-essential cookies after a user's initial rejection of 26 non-essential cookies, unless such user later seeks to consent to non- 27 essential cookies or enables a feature that requires additional cookies. 28 § 899-uu. Enforcement. On or after the effective date of this article, 29 whenever it appears to the attorney general, upon complaint or other- 30 wise, that any operator, within or outside the state, has violated the 31 provisions of this article, the attorney general may bring an action or 32 special proceeding in the name and on behalf of the people of the state 33 of New York to enjoin any such violation, to obtain restitution of any 34 moneys or property obtained directly or indirectly by any such 35 violation, to obtain disgorgement of any profits or gains obtained 36 directly or indirectly by any such violation, to obtain damages caused 37 directly or indirectly by any such violation, to obtain civil penalties 38 of up to five thousand dollars per violation, and to obtain any such 39 other and further relief as the court may deem proper, including prelim- 40 inary relief. 41 § 2. This act shall take effect on the ninetieth day after it shall 42 have become a law. Effective immediately, the addition, amendment and/or 43 repeal of any rule or regulation necessary for the implementation of 44 this act on its effective date are authorized to be made and completed 45 on or before such effective date.
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