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ADS for Mental Health Services Act
Summary
- Requires digital advertising platforms with more than 100 million monthly users to submit annual reports to the Federal Trade Commission on the public service advertisements they display for free.
- Requires the reports to include the number, percentage, and estimated dollar value of public service advertisements, plus counts of those focusing on local mental health resources and free behavioral health care.
- Defines public service advertisements as free ads promoting mental or behavioral health resources, including efforts to address self-harm, suicide, eating disorders, substance abuse, addiction patterns, and social isolation.
- Directs the Federal Trade Commission to summarize the reported data in an annual report submitted to Congress and made publicly available.
- Terminates all reporting requirements and obligations under the Act 5 years after enactment.
AI-generated plain-language summary of the bill text — neutral, and may be imperfect. See the full text below for the exact wording.
Sponsor (1)
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![Sen. Sullivan, Dan [R-AK]](https://media.civicgate.org/people/d/politicians/S001198.thumb.jpg)
Sen. Sullivan, Dan (R-AK)
1 cosponsor
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![Sen. Peters, Gary C. [D-MI]](https://media.civicgate.org/people/d/politicians/P000595.thumb.jpg)
Sen. Peters, Gary C. (D-MI)
Money behind the sponsor
Top reported contributors to Dan Sullivan’s campaign committee (2024 cycle) — who funds the bill’s sponsor, not a claim about this bill. Data from FEC.
- APOLLO $16,600
- CONOCOPHILLIPS $15,746
- GOOGLE $14,700
- TRIDENT SEAFOODS CORP. $14,700
- Employer not reported $14,100
Organizations whose employees gave the most — itemized individual contributions grouped by the donor’s reported employer (FEC Schedule A). Full finance for Dan Sullivan → · Outside spending →
Actions (10)
- Dec 10, 2025 Held at the desk. · house
- Dec 10, 2025 Message on Senate action sent to the House. · senate
- Dec 10, 2025 Received in the House. · house
- Dec 9, 2025 Passed Senate with an amendment by Unanimous Consent. (consideration: CR S8581-8582; text: CR S8581-8582) · senate
- Dec 9, 2025 Passed/agreed to in Senate: Passed Senate with an amendment by Unanimous Consent.
- Jun 24, 2025 Placed on Senate Legislative Calendar under General Orders. Calendar No. 102. · senate
- Jun 24, 2025 Committee on Commerce, Science, and Transportation. Reported by Senator Cruz with an amendment in the nature of a substitute. With written report No. 119-32. · senate
- Mar 12, 2025 Committee on Commerce, Science, and Transportation. Ordered to be reported with an amendment in the nature of a substitute favorably. · senate
- Feb 5, 2025 Read twice and referred to the Committee on Commerce, Science, and Transportation. · senate
- Feb 5, 2025 Introduced in Senate
More bills on these subjects (8)
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Similar bills (6)
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Text versions (3)
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Committee action
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Meetings where this bill was on the agenda
Full text
AN ACT
To require covered digital advertising platforms to report their public service advertisements.
Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled,
SECTION 1. SHORT TITLE.
This Act may be cited as the “Advancing Digital Support for Mental Health Services Act” or the “ADS for Mental Health Services Act”.
SEC. 2. DIGITAL ADVERTISING PLATFORMS PUBLIC SERVICE ADVERTISING REPORTING.
(a) In General.—Subject to subsection (e), not later than 1 year after the date of enactment of this section and annually thereafter, a covered digital advertising platform shall submit to the Commission a report that includes the following:
(1) The number and percentage of total advertisements on the platform during the previous 12-month period that were public service advertisements.
(2) The estimated dollar value of such public service advertisements.
(3) The number of such public service advertisements that focus on local or regional mental and behavioral health care resources.
(4) The number of such public service advertisements that promote free mental or behavioral health care resources.
(5) A description of how such advertisements meet the definition of a public service advertisement as described in subsection (c)(2).
(b) Report to Congress.—Not later than 180 days after receiving the reports required under subsection (a), and annually thereafter, the Commission shall submit to the Committee on Commerce, Science, and Transportation of the Senate and the Committee on Energy and Commerce of the House of Representatives a publicly available report summarizing the information reported under such subsection.
(c) Definitions.—In this Act:
(1) Commission.—The term “Commission” means the Federal Trade Commission.
(2) Public service advertisement.—The term “public service advertisement” means an advertisement that—
(A) a covered digital advertising platform electronically serves to a user over the internet for free and without receiving any payment or other consideration in exchange;
(B) promotes mental or behavioral health care resources that—
(i) raise awareness of community events to address social isolation; or
(ii) promote local or regional mental health care resources that are approved by the Substance Abuse and Mental Health Services Administration that mitigate—
(I) self-harm, suicide, eating disorders, substance abuse, and similar matters that cause harm to physical and mental health;
(II) patterns of behavioral addiction; or
(III) social isolation; and
(C) is relevant and accessible to targeted audiences.
(3) Covered digital advertising platform.—The term “covered digital advertising platform” means a social media platform, public-facing website, online service, online application, or mobile application that—
(A) derives revenue from advertising;
(B) as its primary function provides a community forum for user-generated content, including messages, videos, and audio files among users where such content is primarily intended for viewing, resharing, or platform-enabled distributed social endorsement or comment; and
(C) has more than 100,000,000 unique monthly users or visitors.
(4) User.—The term “user” means, with respect to a covered digital advertising platform, an individual who registers an account or creates a profile on such platform.
(d) Relationship to Other Laws.—Nothing in this Act shall be construed to supersede any applicable privacy or data security laws.
(e) Sunset.—This Act and all requirements, responsibilities, and obligations under this Act shall terminate on the date that is 5 years after the date of the enactment of this Act.
Passed the Senate December 9, 2025.
Attest:
Secretary. 119th CONGRESS
1st Session
S. 414
AN ACT
To require covered digital advertising platforms to report their public service advertisements.
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